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Azunia Tequila Hot New Ad in the “Celebrate the Adventure of Life” Campaign


Alluring with Sophistication – Featuring new signature cocktail – Love Potion
Love Potion – Valentine cocktail

SAN CLEMENTE, Calif., Feb. 12, 2013 (GLOBE NEWSWIRE) — Azuñia Tequila launches hot new ad and signature cocktail in the “Celebrate the Adventures of Life” campaign. “Alluring with Sophistication” ad features a retro-modern scene canvased in black and white. The focus of the ad is blonde bombshell, styled in 60’s fashion being allured by the majestic sophistication of the gentlemen. The ad features a new signature cocktail by Azuñia, Love Potion.

“The Alluring with Sophistication ad is focused on breaking the stereo-type of tequila,” said Jim Riley, CEO, Azuñia Tequila. “Azuñia is a tequila brand that is directed at adventure, celebration and capturing moments that people enjoy. Our tequila embraces the heritage of tequila’s fundamentals of margaritas and shots, but infuses the concept that our brand that can be mixed with a variety of ingredients similar to a vodka. Azuñia’s signature drinks are crafted by the standard of tequila heritage meets modern panache.”

The signature drink, Love Potion the perfect cocktail for a Valentine celebration:

2oz Azuñia Platinum Blanco
1oz Orange Juice
1/2oz Azuñia Agave
1/2oz Water
6 Muddled Raspberries
Orange Twist

The Alluring with Sophistication ad will debut in the March issue of Playboy magazine.

Azuñia is focused on a strategic phased launch of the “Celebrate the Adventures of Life Campaign” that is unlike anything that has been launched in this category. As each ad in the campaign is rolled out, consumer will understand that Azuñia is not just a brand of tequila but a way to live life. The “Celebrate the Adventures of Life Campaign” includes the “Legends are Made” ad featuring Bill Walton and signature drink the Walkin’ Walton, “Ignite the Adrenaline” ad featuring Jim Riley’s race truck and signature drink the RoadRunner, “Stimulate the Rush” featuring surfer Sunny Garcia and signature drink the Sunnylicious, “Tantalize the Senses” featuring signature drink Skinny Smooch.

The campaign was developed by boutique marketing company Scarlet X Marketing, a Southern California based agency.

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About Azuñia Tequila

Azuñia Tequila is a brand of Intersect Beverage company, importers of fine spirits to the US and Worldwide. The company, founded in 2009 by Jim Riley, 20-year spirit industry leader. Located in San Clemente, CA and is committed to delivering the highest-quality fine spirits to consumers. Intersect Beverages’ products include: Azuñia Tequila (ultra-premium tequila) produced from the finest quality hand-selected 100% Weber blue agave plants, grown and harvested by one of the oldest and most experienced growers in the Jalisco Region of Mexico. Azuñia’s Tequila portfolio includes: Platinum Blanco, Reposado (an authentic pleasure with a touch of smokiness) and Añejo (the most sophisticated with hints of vanilla and nuts). Regional Tequila produced from 100% Weber Blue Agave and double distilled.

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