Azunia Tequila Launches a New Package
SAN CLEMENTE, Calif., April 3, 2013 (GLOBE NEWSWIRE) — Azuñia Tequila a brand of Intersect Beverage launches new packaging to capture its authentic roots and heritage. As part of Azuñia’s aggressive strategic focus on developing a boutique brand into a marketing powerhouse, a new look and feel of the Azuñia bottle has launched into the market place. Available in April, the new design will align the brand with the concept of modern meets authentic. The new package incorporates, textured paper labels, wood caps, and hand crafted glass bottles to accentuate the award winning tequila.
“As part of the brand strategy and long term focus, it was time to develop a new bottle that reflected the traditions in Mexico while aligning with the Celebrate the Adventures of Life campaign,” said Jim Riley, CEO, Azuñia Tequila. “Every detail of the label has undergone months of evaluation and critic. The authentic Mexican hand crafted recycled glass bottle, hefty silver wooden cap give Azuñia’s new look a sophisticated appearance while capturing ambiance of the tequila legacy.”
The bottle has officially launched to the spirit industry at a launch party with Playboy magazine at BESO restaurant in Hollywood, CA. Consumer will begin seeing the new bottle available at retailers, restaurants, bars and night clubs in April.
Azuñia is focused on a strategic phased launch of the “Adventures of Life Campaign” that is unlike anything that has been launched in this category. As the campaign is rolled out, consumer will understand that Azuñia is not just a brand of tequila but a way to live life.
For more information visit: azuniatequila.com.
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About Azuñia Tequila
Azuñia Tequila is a brand of Intersect Beverage company, importers of fine spirits to the US and Worldwide. The company was founded in 2009 by Jim Riley, 20-year spirit industry leader. Intersect Beverage is located in San Clemente, CA and is committed to delivering the highest-quality fine spirits to consumers. Intersect Beverages’ products include: Azuñia Tequila (ultra-premium tequila) produced from the finest quality hand-selected 100% Weber blue agave plants, grown and harvested by one of the oldest and most experienced growers in the Jalisco Region of Mexico. Azuñia’s Tequila portfolio includes: Platinum Blanco, Reposado (an authentic pleasure with a touch of smokiness) and Añejo (the most sophisticated with hints of vanilla and nuts). Regional Tequila (authentic premium tequila) produced from 100% Weber Blue Agave and double distilled.