Deerfield, IL (May 2, 2012) – Hornitos® Premium Tequila  today released the second annual Mariachi Mash Up music video and song to celebrate Tequila’s biggest holiday, Cinco de Mayo. This year, the premium tequila brand brought mariachis on board to mash up Twisted Sister’s iconic anthem, ‘We’re Not Gonna Take It,’ and to create the perfect party song for Cinco de Mayo. http://www.youtube.com/watch?v=hTPQDLdxHMc&feature=youtu.be

One lucky Hornitos fan was able to participate in the making of the Mariachi Mash Up video. Norma Hartwell, of Weymouth, Mass., won the Hornitos Facebook sweepstakes and grabbed her maracas and flew to New York to rock out with Twisted Sister and real mariachis. The music video and downloadable audio file are available on Hornitos’ Facebook page: facebook.com/hornitostequila.*

“Hornitos is excited to present the second annual Mariachi Mash Up song and video,” said Halley Kehoe, Senior Brand Manager for Hornitos Tequila. “Twisted Sister and the mariachi band really captured the fun, mischievous spirit of Hornitos in this iteration of ‘We’re Not Gonna Take It.’ It will definitely keep the party going this Cinco de Mayo.”

“We had an awesome time giving one of our biggest hits a little Mariachi flavor with Hornitos Tequila. The mariachis we worked with were amazing- they thought of some really unique ways to put a new twist on ‘We’re Not Gonna Take It’ and we have a feeling this song will be on repeat all night on May 5th,” said Twisted Sister frontman Dee Snider. “The song came out even better than we could have imagined.”

The 2nd Annual Mariachi Mash Up follows the success of last year’s inaugural Mash Up featuring the classic rock band Cheap Trick, when Hornitos Tequila partnered with Cheap Trick to remix their anthem “Surrender” in mariachi style to the delight of music lovers everywhere.

*NO PURCHASE NECESSARY.   OFFER NOT REDEEMABLE IN STORES.
Offer valid in the 50 United States and D.C. for persons 21 years of age and older.  Void where prohibited. Subject to complete official terms and conditions available at hornitostequila.com/mashup (WAP only) or www.facebook.com/hornitostequila. Offer begins May 4, 2012.  Download must be complete by July 2, 2012.

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About Beam Inc.
As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World.  Consumers from all corners of the globe call for the company’s brands, including Jim Beam Bourbon, Maker’s Mark Bourbon, Sauza Tequila, Canadian Club Whisky, Courvoisier Cognac, Teacher’s Scotch Whisky, Kilbeggan Irish Whiskey, Laphroaig Scotch Whisky, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, EFFEN Vodka, Pucker Flavored Vodka, Larios Gin, Whisky DYC, DeKuyper Cordials, and Skinnygirl Cocktails.  Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,200 passionate associates worldwide generated 2011 sales of $2.8 billion, volume of 34 million 9-liter cases and some of the industry’s fastest growing innovations. Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index.  For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.

Always Enjoy Responsibly
Hornitos® Tequila, 40% alc./vol. ©2012
Sauza® Tequila Import Company, Deerfield, IL

Hola Tequila - Ninety creative cocktails and inspired shooters

¡Hola Tequila! Ninety Creative Cocktails and Inspired Shooters

by Colleen Graham | Photographs by Shannon Graham

Size: 6″ x 8.5″
Pages: 128 pages; 75+ color photos
Binding: Paperback
ISBN13: 978-1-4162-0691-0
Sug. Retail: $15.95

Say Hola! to Tequila in a New Book From Sellers Publishing
SOUTH PORTLAND, Maine, December 15, 2011—Hola Tequila!
978-1-4162-0691-0; $15.95; March 2012) celebrates the unique and festive Mexican distilled spirit that is tequila. Its spectrum of flavors present a unique canvas for the 90 mixed cocktail and shooter recipes that are included in the book—many developed by the author—and will inspire readers to take a new look at this complex spirit.

Author Colleen Graham’s enthusiasm for Mexico’s national drink is refreshing, literally. Using local, home‐grown, and easy-to-find ingredients, Graham includes recipes for inspiring infusions that naturally complement the liquor and her use of fruit, herbs, and spices has been described as magic. Featuring gorgeous full-color photography, the book features information on stocking the home bar, the different types of tequila, its history and culture, and production. Graham has served as the cocktails, mixology, and bartending expert for the New York Times’ Web site, About.com (Cocktails.About.com) since 2006. During her time as the Cocktail Guide she has developed a wealth of knowledge about finely crafted cocktails and mixed drinks. She is also a nationally certified bartender and has studied with some of the best bartenders in the world. As a tequila “ambassador,” she develops original cocktails for companies such as Hiram Walker and has visited numerous distilleries to learn the process of producing alcohol. Graham resides in Cedar Falls, Iowa.

¡Hola Tequila! is a 6″ x 8.5″, 128-page, hardcover book with jacket that includes more than 75 full-color photographs. The book will be available March 2012, and will retail for $15.95. It will be available in bookstores and gift shops nationwide and through Sellers Publishing’s Website, www.sellerspublishing.com. Sellers Publishing, Inc. is an award-winning publisher of books, calendars, greeting cards and journals. The company was cited for four consecutive years by Publishers Weekly for being among the fastest growing independent publishers in the country. It is located in South Portland, Maine and can be contacted at 800-625-3386 or by visiting their Website at www.sellerspublishing.com.

Dia de los Muertos (Day of the Dead), a holiday widely celebrated across Mexico and Latin America honoring the lives of friends and relatives who have passed, is gaining immense popularity in the United States. Each November 2nd, crowds dress in colorful costumes, don skeleton-like makeup, parade through the streets and erect decorative altars in remembrance of the dearly departed. The traditions of Day of the Dead are far and wide: pottery calaveras (Spanish for skulls) are painted bright colors, graves are adorned with yellow marigolds and glasses of Mexico’s national drink, tequila, are raised in celebration.

The following intriguing cocktails bridge Mexican traditions with modern mixology.

On Day of the Dead, make your way to these cocktail havens and sip a specialty Espolón cocktail in honor of those who have gone before.

The Procession

The Procession, cocktail with Espolon Tequila

Created by Daniel Hyatt
The Alembic, San Francisco
1.5 oz Espolón Tequila Blanco
.75 oz White Crème de Cacao
.5 oz Ruby Port
.75 oz Hibiscus Tea, chilled
2 dashes of Orange Bitters
Orange Peel for garnish

Directions:
Shake ingredients together with ice and strain into chilled cocktail glass. For garnish, twist a strip of orange peel over the top.
Background:
In Mexico, hibiscus is a well-known ingredient, most popular in the traditional drink, Agua Fresca. Its striking color and slightly tangy bite add layers to this cocktail, creating a truly complex drink. The pink-red hue of this cocktail is one of the most vibrant colors you will see gracing the streets during Dia de los Muertos.

The Afterlife, cocktail with Espolon Tequila

The Afterlife

Created by Jorge Guzman
Ofrenda, New York
1.5 oz Espolón Tequila Reposado
.5 oz Frangelico
.5 oz Lemon Juice
1 oz Chile Piquin-Cinnamon Syrup
2 dashes of Wormwood Bitters

Directions:
Shake ingredients together and strain into a rocks glass over ice. Garnish with a lemon twist.

Background:
The exotic spices in this cocktail complement the bold flavor notes and sweet tropical fruits found in Espolón Reposado. Essentially, the drink is a celebration of life and death. Both sweet and spicy notes in the drink echo the light and dark moments that people experience throughout their existence on earth. In the afterlife, these moments live on and continue to be celebrated.

Los Muertos, cocktail with Espolon Teqiula

Los Muertos

Created by Raul Yrastorza
Las Perlas, Los Angeles
2 oz Espolón Tequila Reposado
1 oz Fresh Lime Juice
.5 oz Apple Cider Vinegar Shrub
.5 oz Cardamaro Amaro
1 bar spoon Apple Butter Infused Agave Nectar
4 muddled Apple Chunks
Apple Cider Foam for garnish
Blackstrap molasses for garnish

Directions:
Muddle apple chunks in bottom of a mixing glass. Shake all ingredients together with ice and double strain into a rocks glass over ice. Top with apple cider foam and drizzle with blackstrap molasses.
Background:
During Day of the Dead, ofrendas (offerings) are given to the dead, and range from fruits to music, tequila, song and dance. Inspired by the open-air fruit and spice markets of Oaxaca, Mexico, this cocktail combines flavors of apple, agave and ground spice. It is – at its core – an offering, paying tribute to the dead in its combination of traditional gifts often left at altars.

About Espolón
Espolón Tequila is a super premium, 100% pure agave tequila, whose bottles are adorned with intricate Day of the Dead-style imagery. Inspired by 19th century artistry, the labels celebrate Mexico’s storied history and culture. Available in Blanco and Reposado, Espolón Tequila is a versatile spirit, perfect for sipping or mixing in cocktails.

More about Espolon Tequila at TequilaSource.com

RESERVA DE LA FAMILIA PACKAGING

First Family of Tequila Commissions Mexican Tattoo Artist to Design Custom Box

PRESS RELEASE: August 2011

Jose Cuervo Reserva de la Familia, 2011 packaging

In an ongoing demonstration of its commitment to the 10 generation-strong company and family motto – ancestry, prestige and tradition – Jose Cuervo, the world’s leading Tequila company, unveiled the 2011 edition of Reserva de la Familia. The 16th installment of the limited-edition handcrafted wooden box collection is adorned with the artistic styling of celebrated tattoo artist Jerónimo López Ramírez, known in the tattoo community as “Dr. Lakra.”

Reserva de la Familia is an award-winning Extra Añejo (aged) Tequila made from hand-selected, 100% pure blue agave grown in the Cuervo estate’s richest volcanic soils, just outside the town of Tequila. Reserva de la Familia, a crown jewel of the Cuervo portfolio, is considered to be a collectable masterpiece by spirit connoisseurs around the world for both its superior taste and uniquely designed packaging.  Each year since 1995, the Cuervo family has selected a renowned Mexican artist to paint the new handcrafted wooden box for its ultra-premium vintage Tequila – part of its continuing support for promising Mexican artists and local culture.

This year’s edition features the artistry of Dr. Lakra, who is the first artist that transcends the subculture of the tattoo art. Dr. Lakra started creating tattoo illustrations in 1990 when he discovered that tattooing was a form of art that could be transferred from the skin to a variety of inanimate surfaces. By mixing traditional tattoo art and Mexican graphic art, Dr. Lakra transforms objects such as vintage posters, Japanese print art, paper glasses and plastic dolls in drawings. Lakra’s work has been shown in individual exhibitions in galleries around the world including London, Berlin, Tokyo, and of course Mexico.

“Over the past 200 years, the Cuervo family has passed on their strong knowledge in the arts of agriculture, distilling and blending from generation to generation to deliver Reserva de la Familia,” said Juan Domingo Beckmann, Executive Director of Casa Cuervo and the 10^th generation of Jose Cuervo descendents. “Each barrel is personally sampled by a member of the Cuervo family in order to preserve its heritage for the entire world to savor.”

In addition to winning several awards and a double gold medal from the 2006 San Francisco World Spirits Competition, Reserva de la Familia is recognized by industry experts as one of the world’s finest spirits. Only a limited number of Reserva de la Familia bottles are produced each year, which makes this prized sipping Tequila a much-desired spirit.

This exclusive Tequila is part of a private family tradition dating back to 1795, when the Cuervo family would descend into their private cellar to share the finest Tequila reserves with a select group of family and friends. In 1995, to celebrate the 200-year anniversary of the Cuervo brand, the family decided to share Reserva de la Familia with the rest of the world, and began issuing limited-edition bottles.

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Aged in new French and American charred oak barrels, Reserva de la Familia has a full, mellow taste that combines floral, agave, vanilla, nut and Cognac-like flavors. It is typically sipped just like a cognac ideally in a Tequila tasting glass or a snifter.  Each bottle is carefully assembled by hand, numbered and dated, hand-dipped in wax and then placed in the handcrafted wooden box.  The 2011 Reserva de la Familia is expected to be available in December 2011 for approximately $125 USD per 700ml bottle.

When enjoying Reserva de la Familia or any other product in the Jose Cuervo portfolio, please do so responsibly.

About Jose Cuervo

Jose Cuervo is the largest producer of tequila throughout Mexico and around the world. The Jose Cuervo portfolio of tequilas includes Jose Cuervo Especial Gold, the number one tequila worldwide, Jose Cuervo Especial Silver, Jose Cuervo Black Medallion, Jose Cuervo Tradicional 100% Agave Reposado, Jose Cuervo Platino, Jose Cuervo Reserva de la Familia, Authentic Jose Cuervo Margaritas and Jose Cuervo Margarita Mix.

For more information:

http://www.tequilasource.com/cuervoreserva/index.html |

http://www.tequilasource.com/josecuervo/index.html

Who has time for complicated? What matters most is enjoying your margarita, not how long it takes to prepare it. Here are a few simple, no-fuss recipes perfect for your National Tequila Day celebrations and all summer long:

Sauza Blooming Berry-rita

Ingredients:
2/3 part Sauza® Silver Tequila
1/3 part DeKuyper® Strawberry Patch Schnapps Liqueur
1 part Frozen Limeade
1 part Sparkling Wine
1 part Water
Handful of Strawberries

Directions:
Combine all ingredients in a pitcher with ice. Mix well. Add fresh sliced strawberries. Stir and enjoy.

Cadillac Rio Margarita
Cool off with this refreshingly smooth and simple margarita recipe from Sauza’s newest offering, Sauza® Blue Tequila

Ingredients:
2 parts Sauza® Blue Silver Tequila
1 part JDK & Sons™ O3 Premium Orange Liqueur
1 part lime juice
1/2 part agave nectar

Directions:
Shake all the ingredients with ice and strain into a chilled margarita glass.  Garnish with an orange on the rim.

The Mama Rita

Ingredients:
1.5 parts Sauza® Silver Tequila
0.5 part Cabernet Sauvignon
1 part DeKuyper Triple Sec
1 part Agave Nectar
1 part Fresh Lime juice

Directions:
Combine ingredients in a glass over ice

For more information: Sauza Tequila at TequilaSource.com

Red, White & Sauza Blue Margarita
Ingredients:
1.5 parts of Sauza Blue® Silver Tequila
2 parts cranberry/ raspberry juice
8 mint leaves for garnish
1 part lemon-lime soda
Directions:
Combine all ingredients except mint leaves in a pitcher. Serve each glass with 2 mint leaves. Serve cold or iced.

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The Firecracker
Ingredients:
1 part Hornitos™ Plata Tequila
0.25 part blueberry syrup
0.50 part DeKuyper® Pucker® Raspberry Schnapps Imitation Liqueur
0.25 part Campari
Dash of lime juice
Directions: Layer ingredients as listed above in shot glass. Drink and enjoy!

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Sauza®-rita:
Serves 9
Ingredients:
1 can of Frozen Limeade
1 can of Sauza® Silver Tequila
1 bottle of light beer
1 can of water
Directions:  Pour limeade and beer into a pitcher filled with ice.  Fill limeade can with Sauza® Silver, pour into pitcher.  Fill limeade can with water, pour into pitcher.  Stir and enjoy.  Makes 9 servings.

Señor Rio Tequila

Phoenix, AZ – April 21 2011 – They never could have anticipated the journey that lay in front of them – an adventure which would include falling in love, traveling to Mexico to reunite with an estranged father of 30 years and sharing a family’s centuries-old passion for tequila with the world.

The story began in Arizona in 2005, when former real estate agent Debbie Medina unassumingly knocked on the door of her newest client, Jonathan Gach, a former accountant originally from New York.  Their relationship quickly grew into a friendship, and eventually romance.

Later that year, Medina, a native of Chicago, was contacted by her father whom she hadn’t seen in 30 years.  He was living in Mexico, approaching his 80s, and he wanted to reconnect with his daughter.  Gach, who lost his father at the age of 17, encouraged the reunion and accompanied Medina on the trip.
The meeting was an emotional, yet uplifting experience.  It was on this initial trip that Medina’s father presented them with a bottle of homemade tequila that originated from a recipe passed down by his ancestors in Jalisco, Mexico.  Medina and Gach were impressed with the quality and smoothness of the tequila, which traditionally had been shared only between family and close friends.  The recipe, process, and passion had been handed down through generations and Medina’s father, affectionately nicknamed by those close to him as “Señor Rio,” shared it with them.

It was destiny.  When Medina and Gach returned to their homes in Arizona, they knew they must listen to what their hearts were telling them.  They left their careers and invested their entire savings with the hope of sharing the family’s tequila with the world.  While researching tequila history and culture, the couple began routinely visiting Jalisco in order to find a master distiller worthy of carrying on the family’s legacy.  They appropriately chose a distillery in the town of Tequila, where tequila was originally born.

They decided to name the premium tequila after the nickname of Medina’s father.  The logo is taken from an old picture of Señor Rio when he was in his thirties.  The bottle, designed by Gach, is intended to embody the high-standard of elegance that the taste evokes, and it is reminiscent of a crystal decanter used in serving fine spirits.

The couple formed their own distribution company, Jalisco International Imports, Inc., located in Gilbert, Arizona.  Finally, after years of work and anticipation, the first batch of Señor Rio was bottled and enjoyed on Cinco de Mayo, 2009.  Since then, the couple has been working 12 to 15 hour days with ambitions of sharing Señor Rio with the world.  They have gone from knocking door-to-door, selling one bottle at a time, to fulfilling shipments that are becoming larger every month.

It has not been easy, but the couple has been able to rely on the love and support of each other in order to persevere.  “Little did I know that when I rang his doorbell to show his house, this would be our future five years later,” says Medina.  Gach adds, “When someone says ‘do you think you’re going to find love knocking at your door,’ you never know, because I did.”  Señor Rio Tequila is a testament to their love, as well as to the passion and integrity of the generations from which they inherited its legacy.

Señor Rio Tequila originates from 100% blue weber agaves grown in the arid red clay soil of Jalisco, Mexico.  It is distilled only twice to preserve the true agave flavor.  The hearts of the agaves, or piñas, are harvested by hand and slow cooked in traditional stone ovens.

Señor Rio is available in three types: the Blanco, the Reposado, and the Añejo.  The Blanco (meaning “white”) is clean and crisp, yet perhaps what is most appealing is the hint of citrus that can be noted in the back of the palette, leaving a smooth finish.  This is due to the open tank fermentation process which captures the fragrance from the mango and citrus trees surrounding the distillery.  The Reposado (meaning “rested”) comes from aging the Blanco for six months in French white oak barrels from Tennessee.  These barrels previously stored whiskey, and this element creates a finish in the tequila that is a nice balance of oak and honey.  Finally, the Añejo (meaning “aged”) comes from aging the Blanco for two years in French white oak barrels.  This process reveals a marked aroma of the wood and a semi-heated finish along with depth, full-body, and intense flavor.  This gentleman’s spirit has been referred to as the “cognac of tequilas,” and is paired well with a fine cigar.

In its brief life on the market, Señor Rio Tequila has already received three awards in taste and presentation from the L.A. Wine and Spirits Competition, the Spirits of Mexico competition, and the San Francisco Wine and Spirits competition.  Its superior quality and smooth finish is enjoyed by tequila aficionados and beginners alike.

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More photos at TequilaSource.com – www.tequilasource.com/senorriotequila/

For more information on Señor Rio Tequila including events, locations, ordering online, and more, please visit: www.senorrio.com

Company: Jalisco International Imports, Inc.
Contact: Debbie Medina
Phone: (480) 209-2582
Email: deb.jaliscoimports@cox.net

FOR IMMEDIATE RELEASE

Pico de Plata cocktail with Hornitos Plata Tequila

Pico de Plata
Ingredients:
1 part jalapeno infused Hornitos™ Plata Tequila*
1/2 (0.50) part fresh pineapple juice
1/4 (0.25) part red pepper puree**
1/4 (0.25)part fresh lime juice
Dash Bitter Truth celery bitters
Salt and pepper to rim glass

Directions:
Shake and strain in to a salt and pepper rimmed shot glass.
*Cut the skin off the jalapeno, and soak the seeds and pith of three (3) jalapenos per 750ml bottle of Hornitos Plata Tequila for 30 minutes, or to taste.
** Remove stems, seeds and veins from a red pepper. Toss into blender and puree until smooth.

Hornitos Tequila at TequilaSource.com

Sauza Blue Tequila - 2011 - Silver and Reposado

Sauza® Blue is made using the proprietary fresh-pressed agave process and is available in both Silver and Reposado, retaining the same balanced, clean, fresh agave flavors that Sauza® Gold and Silver are known for, now comprised of 100% agave.

Whether you’re planning to fire up the grill or simply throw a casual get-together at-home, serving margaritas made with Sauza® Blue is an easy way to cool down as the weather heats up. The smooth, fresh flavor complements seasonal fruits such as lemons, strawberries and grapefruits, and is a perfect option for pitcher margaritas.

Complete Press Release follows:

SAUZA® TEQUILA INTRODUCES SAUZA® BLUE, 100% PURE AGAVE TEQUILA
New Launch Completes Brand Portfolio with 100% Fresh, Blue Agave Tequila

Deerfield, IL (April, 2011) – Sauza® Tequila, a member of the Beam Global Spirits & Wine family, announced the addition of Sauza® Blue to its portfolio, marking the Sauza brand’s first entry into 100% agave tequila.

Available in both Silver and Reposado, Sauza Blue Tequila features the same crisp, fresh agave flavors that consumers have come to expect from Sauza Tequila, now made from 100% blue agave. Both marques offer their own unique flavor profiles, with Sauza Blue Silver containing a sweet agave and peppery flavor combined with hints of honeysuckle, and Sauza Blue Reposado blending the taste of cooked agave with well-defined wood notes.

“Sauza prides itself on delivering the freshest tasting tequila in the industry, and introducing a tequila made from 100% fresh blue agave is a natural next step,” says Amy Weisenbach, Senior Director, Tequila, Beam Global Spirits & Wine. “Tequila is the second-largest category at Beam Global, and we recognize its huge potential for growth. Adding a pure 100% agave rounds out our portfolio and ensures that we have a tequila for every consumer and every occasion.”

Sauza Blue is crafted at the renowned Sauza Distillery in Jalisco, Mexico. The agave plants are put into tequila production within 48 hours of being hand-picked, then milled and steeped prior to cooking in a process called “Fresh Pressed Agave,” resulting in the freshest, natural, crisp agave flavor.

When entertaining at home this spring, serving margaritas made with Sauza Blue is an easy way to cool down as the weather heats up. The smooth, fresh flavor complements seasonal fruits such as lemons, strawberries and grapefruits, and is a great option for pitcher margaritas—perfect for a casual get-together at home, a warm-weather barbeque, or to make any night in a special occasion.

Sauza Blue Tequila is available in the U.S. this month with a suggested retail price of $18.99 for both Sauza Blue Silver and Sauza Blue Reposado.

Celebrate the spring season with this refreshingly smooth and simple margarita recipe from Sauza Blue Tequila:

Cadillac Rio Margarita
Ingredients:
2 parts Sauza® Blue Silver Tequila
1 part JDK & Sons™ O3 Premium Orange Liqueur
1 part lime juice
0.5 part agave nectar

Directions:
Shake all the ingredients with ice and strain into a chilled cocktail glass.  Garnish with an orange on the rim.

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About Beam Global Spirits & Wine, Inc.:
Beam Global Spirits & Wine, Inc. (“Beam Global”) is one of the world’s largest premium spirits companies, encompassing a portfolio of nearly 100 brands (including 10 of the world’s top-100 premium spirits brands), more than a dozen global operating and commercial facilities and 3,200 employees worldwide. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Teacher’s® Scotch Whisky, Maker’s Mark® Bourbon, Laphroaig® Scotch Whisky, Cruzan® Rum, Hornitos ™ Tequila, EFFEN® Vodka, Larios® Gin, Whisky DYC®, DeKuyper® Cordials, Knob Creek® Bourbon and Skinnygirl® Cocktails. Growth through innovation is a key strategy at Beam Global, with Red Stag by Jim Beam® Bourbon, Cruzan® 9 Rum, Maker’s 46™ Bourbon and Courvoisier® 12 Cognac and Courvoisier® 21 Cognac all being launched as new products over the past two years. Beam Global is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company. For more information on Beam Global, its brands, and its commitment to social responsibility, visit www.beamglobal.com <http://www.beamglobal.com>  and www.drinksmart.com <http://www.drinksmart.com> .

Always Entertain Responsibly
Sauza ® Tequila, 40% alc./vol. ©2011
Sauza® Tequila Import Company, Deerfield, IL

Familia Camarena Tequila

SAN DIEGO, April 5, 2011 /PRNewswire/ — Familia Camarena Tequila announced today designation as an “Official Partner” of the San Diego Padres.  The three-year marketing sponsorship agreement solidifies the Padres as the third California-based Major League Baseball club to partner with the 100 percent agave tequila since its launch last year.

“As we celebrate the one-year anniversary of Familia Camarena Tequila in California, we are excited to expand our presence in Southern California with the San Diego Padres,” said Gerard Thoukis, Director of Marketing for Camarena.  “San Diego is a very important market for Familia Camarena Tequila.  The Padres are an integral part of our marketing strategy to continue consumer awareness, and we look forward to a mutually beneficial future with this well-respected organization.”

“The San Diego Padres are pleased to welcome Familia Camarena Tequila to our club’s family of valued corporate partners,” said Padres Vice Chairman and CEO, Jeff Moorad.  “As we start the 2011 season, we recognize brands like Familia Camarena Tequila, whose partnership brings more beverage options to PETCO Park for our fans to enjoy.”

Introduced in California in 2010, Familia Camarena Tequila is rapidly expanding distribution across the country.  Announcement of Familia Camarena Tequila’s partnership with the San Diego Padres is commensurate with the announcements of marketing sponsorship agreements between Familia Camarena Tequila and five other high profile Major League Baseball clubs across the league.

About Familia Camarena Tequila
With a legacy of six generations of tequila making experience, Familia Camarena Tequila is made from 100 percent blue agave grown in the Los Altos Highlands region of Jalisco, one of Mexico’s most prestigious tequila districts.  Produced in Arandas at the family-owned and operated distillery, each bottle is double distilled, as well as bottled, labeled and packaged by hand.  The Familia Camarena Tequila portfolio includes a 100% Blue Agave Silver and a 100% Blue Agave Reposado, which is aged for a minimum of two months in both new and used American oak barrels.  For more information on Familia Camarena Tequila, visit www.tequilacamarena.com.

Editor’s note: For sponsorship inquiries, contact Patrick O’Brien, O’Brien Marketing, at 661-295-9398

Tequila, Alcohol 40% by Volume (80 proof) ©2011 Altos Spirits Company, Hayward, CA.  All rights reserved.

SOURCE: Familia Camarena Tequila via http://www.presswire.com/

RELATED LINKS
http://www.tequilacamarena.com