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Proximo takes control of US distribution for Jose Cuervo Tequila


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MEXICO CITY,  March 1, 2013  /PRNewswire/ — Casa Cuervo, S.A. de C.V. announced that Proximo will take control of the US distribution of the Jose Cuervo Tequila brand starting  July 1st, 2013.

Juan-Domingo Beckmann, Casa Cuervo’s Chief Executive Officer said: “Diageo has been a significant partner of Jose Cuervo for many years, but with ten generations of tequila-making in the family, Casa Cuervo is excited to embark on this next chapter in the strategic expansion of its world-renowned tequilas.”

Proximo’s CEO and President,  Mark Teasdale, commented: “Jose Cuervo is the world’s biggest tequila brand, and we are excited to take over its sales, marketing and distribution for the  USA  and Canada.  We plan to make considerable investments in brand building and innovation for the Jose Cuervo portfolio to accelerate its growth. After only five years of business, the
Proximo team has more than doubled the size of 1800 Tequila and Three Olives Vodka, and created the most exciting spiced rum brand in the category, the Kraken.  We are looking forward to returning Jose Cuervo to its position as the most exciting tequila brand in the category.”

About Proximo:

Proximo is a privately owned, premium spirits importer founded in 2007 and based in  Jersey City, New Jersey. The company’s portfolio includes:1800 Tequila, Three Olives Vodka,  The Kraken Black Spiced Rum  ,  Maestro Dobel Tequila   and Hangar One Vodka.  For more information about Proximo, please visit

About Jose Cuervo

Casa Cuervo is the largest producer of Tequila throughout  Mexico  and around the world. The Jose Cuervo portfolio of Tequilas includes Jose Cuervo Especial
Gold, the world’s best-selling Tequila, Jose Cuervo Tradicional, Jose Cuervo Platino, Jose Cuervo Reserva de la Familia, Jose Cuervo  Golden Margarita,
Authentic Jose Cuervo Margaritas and Jose Cuervo  Margarita Mix. For more information, visit

SOURCE  Proximo Spirits

Stacy Silver, SS|PR,, +1-847-415-9305

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