tequila Information source for tequila and related products
Bookmark and Share

José Cuervo Reserva de la Familia - 2009

Marco Arce - Artist - 2009 Collection - Extra Añejo

Mexican artist Marco Arce designed this tequila bottle and decorative box for the Extra Añejo Jose Cuervo Reserva de la Familia Tequila 2009 collection.

Each year, Jose Cuervo commissions a different Mexican artist to create the box holding the Reserva de la Familia tequila bottle. For the 2009 collection, Jose Cuervo selected Marco Arce, an artist who expresses energy, movement, and emotion on the Reserva de la Familia collection boxes.

Marco Arce was born in México City in 1968.

He studied with Gilberto Aceves Navarro from 1986 to 1987.

His work is an exploration of exceedingly personal journeys—feelings and experiences from his childhood.



For Arce, painting and drawing are like love letters. This is the only way in which he can say many things. Since his peculiar childhood, he has found that painting is the only form of expression that fully satisfies him.

Painting, then, takes on a special form; it is transformed into a means of self-knowledge, a contradictory relationship in which the dialogue’s containment allows for discovery.

More than just making pictures, Arce sets out to create rules and ask questions, methods that lead to paintings.

Since 1987, he has participated in more than 60 collective exhibitions and 15 individual shows.

From 1995 to 2001, Arce lived in New York City. In México, he twice received a Creative Youths grant from FONCA (1990-1991 and 2002-2003). And from 2004 to 2006, he belonged to the Sistema Nacional de Creadores (National System of Creators), for which he also served as a juror from 2005 to 2007.

Arce has received six honorable mentions and two prizes of acquisition in different national biennials.
jose cuervo extra anejo reserva de la familia 2009 collection

Marco Arce is one of the most prominent figures in contemporary Mexican art. As evidence of that, his work has been exhibited individually in cities such as New York, Madrid, México City, Guadalajara, and Monterrey.

His work also merited an extensive showing in the Museo de Arte Carrillo Gill and the Museo MARCO Monterrey. And it is part of important collections such as the Colección Jack y Natasha Gelman, Colección Jumex, Colección Deutche Bank, Colección Banco Interamericano de Desarrollo, Colección Fundación Olga y Rufino Tamayo.

He has also participated in collective exhibitions in the Museo de Arte Moderno of México City, Dallas Musuem of Art, Phoenix Art Musuem, Museo del Barrio, and the Museum of Fine Arts in Montreal.

He was a winner of the Rufino Tamayo Biennial in 2006.

Excerpts from the 2009 collection flyer from Jose Cuervo. Copyright: Jose Cuervo


Version 2 is shown on the right.
jose cuervo extra anejo reserva de la familia 2009 collection - version 2

marco arce - artist - reserva de la familia 2009 collection - flyer
marco arce - artist - reserva de la familia 2009 collection - flyer

2009 Collection - Marco Arce - Artist
750 ml Bottle and Slide-Top Box
Bottle #00345 - 12-I-09 (January 12, 2009)

NOM 1122 - DOT 113
Casa Cuervo, S. A. de C. V. 40 percent Alc. Vol.

Purchased February 18, 2009, from Costco,
Cabo San Lucas, BCS, México
Price: $978 MN ($68.00 US)

Click on images for a larger view.
jose cuervo anejo reserva de la familia 2009 collection - bottle jose cuervo anejo reserva de la familia 2009 collection - bottle


Last Revision - 13 August 2009 - jat
Jose Cuervo Reserva de la Familia - 2009 - Tequila,
Jalisco, Mexico