This year's edition features the artistry of Pablo Vargas Lugo, whose work has been featured in more than a hundred exhibitions around the world. Vargas Lugo's art is not limited to any specific style, technique or theme, but rather he creates works characterized by an apparent simplicity of form, which hides a web of visual and conceptual operations. His works achieve both graphic and three-dimensional qualities by combining industrial and handmade processes. Through this technique, he is able to mix together references and shapes from different sources and times.
"The craftsmanship in the development of the Reserva de la Familia liquid and packaging is a true labor of love," said Juan Domingo Beckmann, Executive Director of Casa Cuervo and the 10th generation of Jose Cuervo descendents. "It is our privilege to share the spirit of Mexican culture, and the artists that contribute to it, with the world through these distinctive and powerful forms of expression."
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