In 1858, Lazaro Gallardo, a tavern owner and tequila producer, invented a unique tequila-making process called Selección Suave, of Smooth Selection. This unique process blended newly rested tequilas with the smoothest, aged tequila reserves creating the highest quality and best tasting tequila available.
In the late 1800s, Lazaro Gallardo named his tequila, Gran Centenario to commemorate the beginning of a new century and began selling it as his tavern. In 1920, Lazaro's son, Luciano decided to bottle Gran Centenario. Inspired by the Art Deco style of architecture, he designed a bottle similar to the one we use today.
The makers of Gran Centenario still uses the Selección Suave when crafting this deluxe tequila.
