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Jose Cuervo, the world's largest tequila company, announces the introduction of Jose Cuervo® Platino(TM), a handcrafted, limited-edition ultra premium silver tequila offering an authentic and superb spirit experience.
Jose Cuervo Platino, part of the Reserva de la Familia collection, is made from 100% blue agave and is handcrafted using a unique process called "Esencia de Agave(TM)." This proprietary distillation method optimizes the tequila's agave notes resulting in a vibrant tequila of exquisite character and complexity - one that reflects the pure character and essence of Mexico's prized blue agave plant. Jose Cuervo Platino is created from hand-selected estate grown agave using the most flavorful inner portion of the agave's piña, further enhancing its distinct taste.
Handcrafted in individually numbered bottles and presented in a beautiful blue wooden display box, Jose Cuervo Platino will be available in September 2007 in fine liquor stores, restaurants and lounges nationwide.
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