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Luxury Tequila Line to Go Global
SAN FRANCISCO, May 10 /PRNewswire/ -- Skyy Spirits announced today that they will join professional rock and roller and tequila connoisseur Sammy Hagar in expanding his world class tequila line of Cabo Wabo(R) Reposado, Anejo, Blanco, and new ultra luxury Cabo Uno when Gruppo Campari's controlling interest in Cabo Wabo becomes effective in January of 2008.
"Sammy Hagar and Skyy Spirits share the same passion for quality, luxury and style," said Gerry Ruvo, President and CEO, Skyy Spirits. "Cabo Wabo is known among tequila connoisseurs as the ultimate in taste. We look forward to working closely with Sammy and his team to introduce the brand to a global audience."
Sammy Hagar will retain 20 percent ownership of Cabo Wabo and will continue to be intimately involved in the brand's quality guidelines and in the marketing designed to expand brand awareness and sales in the US and the rest of the world.
"When I created Cabo Wabo, I never dreamed that it would be received so well by my fans and people who really love good tequila," said Sammy Hagar. "While I am proud of its success, it's time to let the world have a shot at the best tequila on the planet and Campari can help take us there."
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