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Hornitos Releases Mariachi Mash Up music video and song

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HORNITOS® PREMIUM TEQUILA RELEASES SECOND ANNUAL MARIACHI MASH UP SONG AND VIDEO
Mariachi Meets Twisted Sister’s “We’re Not Gonna Take It” For New Take on a Classic Party Anthem

Deerfield, IL (May 2, 2012) – Hornitos® Premium Tequila  today released the second annual Mariachi Mash Up music video and song to celebrate Tequila’s biggest holiday, Cinco de Mayo. This year, the premium tequila brand brought mariachis on board to mash up Twisted Sister’s iconic anthem, ‘We’re Not Gonna Take It,’ and to create the perfect party song for Cinco de Mayo. http://www.youtube.com/watch?v=hTPQDLdxHMc&feature=youtu.be

One lucky Hornitos fan was able to participate in the making of the Mariachi Mash Up video. Norma Hartwell, of Weymouth, Mass., won the Hornitos Facebook sweepstakes and grabbed her maracas and flew to New York to rock out with Twisted Sister and real mariachis. The music video and downloadable audio file are available on Hornitos’ Facebook page: facebook.com/hornitostequila.*

“Hornitos is excited to present the second annual Mariachi Mash Up song and video,” said Halley Kehoe, Senior Brand Manager for Hornitos Tequila. “Twisted Sister and the mariachi band really captured the fun, mischievous spirit of Hornitos in this iteration of ‘We’re Not Gonna Take It.’ It will definitely keep the party going this Cinco de Mayo.”

“We had an awesome time giving one of our biggest hits a little Mariachi flavor with Hornitos Tequila. The mariachis we worked with were amazing- they thought of some really unique ways to put a new twist on ‘We’re Not Gonna Take It’ and we have a feeling this song will be on repeat all night on May 5th,” said Twisted Sister frontman Dee Snider. “The song came out even better than we could have imagined.”

The 2nd Annual Mariachi Mash Up follows the success of last year’s inaugural Mash Up featuring the classic rock band Cheap Trick, when Hornitos Tequila partnered with Cheap Trick to remix their anthem “Surrender” in mariachi style to the delight of music lovers everywhere.

*NO PURCHASE NECESSARY.   OFFER NOT REDEEMABLE IN STORES.
Offer valid in the 50 United States and D.C. for persons 21 years of age and older.  Void where prohibited. Subject to complete official terms and conditions available at hornitostequila.com/mashup (WAP only) or www.facebook.com/hornitostequila. Offer begins May 4, 2012.  Download must be complete by July 2, 2012.

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About Beam Inc.
As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World.  Consumers from all corners of the globe call for the company’s brands, including Jim Beam Bourbon, Maker’s Mark Bourbon, Sauza Tequila, Canadian Club Whisky, Courvoisier Cognac, Teacher’s Scotch Whisky, Kilbeggan Irish Whiskey, Laphroaig Scotch Whisky, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, EFFEN Vodka, Pucker Flavored Vodka, Larios Gin, Whisky DYC, DeKuyper Cordials, and Skinnygirl Cocktails.  Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,200 passionate associates worldwide generated 2011 sales of $2.8 billion, volume of 34 million 9-liter cases and some of the industry’s fastest growing innovations. Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index.  For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.

Always Enjoy Responsibly
Hornitos® Tequila, 40% alc./vol. ©2012
Sauza® Tequila Import Company, Deerfield, IL

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