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Patrón Spirits Served to Key Tastemakers


Patrón Spirits Served to Key Tastemakers at Networking Event Focused on “Guy” Market

Patrón provided complimentary cocktails to top ‘bro-fessionals’ and a panel of marketing experts for Nike, Microsoft, Wiffle Ball, Maxim, and more.

Patrón Spirits Served to Key Tastemakers, February 1st, 2011

New York, NY (February 10th, 2011)—On Feb. 1st at Manhattan’s R Bar, 150 influential entrepreneurs and seasoned industry leaders enjoyed complimentary cocktails from Patrón Spirits during an inspiring evening of high-impact networking and insightful conversation. Hosted by GuyRilla Marketing Group™, the free networking event was geared towards professionals wanting to know more about successful marketing to men 18-34.

The discussion panel featured Daymond John, founder of FUBU and star of ABC’s Shark Tank. Joining him was Michael Hermann, president of licensing and brand management agency Wicked Cow Entertainment, whose clients have included Nortorious BIG, Wiffle Ball, Big League Chew, and Jenna Jameson; Eric Simon, founder of a Las Vegas fantasy-football extravaganza Superdraft and former magazine publishing executive for Maxim and Blender Magazines; and Scott Debson, partner at boutique lifestyle marketing agency SA Studios that serves top brands including Nike, Microsoft and MetroPCS.

Patrón Spirits Served to Key Tastemakers, February 1st, 2011

Patrón Spirits Served to Key Tastemakers, February 1st, 2011

Three Patrón-based cocktails were specifically created for guests. And to raise donations for Memorial Sloan-Kettering Cancer Center, a raffle drawing featured a pair of ‘Rob G.’ Rollerblade skates (tagged by artist Alex Soto), and tickets to the Broadway show Lombardi.

“At GuyRilla, our mission is education, insights, and opportunities for companies targeting the billion-dollar ‘Guy’ market. We’re thrilled that with Patrón’s help this event delivered exactly what we promised,” said GuyRilla’s founder, Doug Schulkin. He added, “We look forward to hosting several more networking experiences this year, including one at Invesco Field in Denver, and another at Baltimore’s Power Plant Live.”

In addition to such in-person networking events, GuyRilla’s online community includes top professionals from companies such as College Humor, Gander Mountain, AskMen, and Inside Lacrosse. Membership is free and open to the public for a limited time. In order to register, interested parties should visit .


About Patrón Spirits
Patrón is a luxury brand of high-quality tequila produced in the Highlands of Jalisco, Mexico and sold in hand-blown, individually numbered bottles. Handmade entirely from 100% Blue Agave, Patrón comes in five varieties: Silver, Añejo, Reposado, Gran Patrón Platinum and Gran Patrón Burdeos. Most recently, they created the Patrón Social Club, a members-only community for Patrón enthusiasts. Once registered, members have access to exclusive content and unique events, such as a series of exclusive ‘supper clubs’ held in a select cities across the country.

Learn more about Patrón and the Patrón Social Club at .

About GuyRilla Marketing Group™
GuyRilla Marketing Group is an exclusive association of business professionals seeking proven strategies and tactics for marketing to men ages 18-to-34. Through GuyRilla’s online and offline networking, members initiate valuable collaborations and co-branding opportunities with groundbreaking entrepreneurs and established industry leaders. In addition to strategic networking, members also learn about trends driving men’s behaviors and attitudes toward their product or service.

For more information, please visit .

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