March 7, 2007 (El Paso, TX) �Look out wine country, Dos Lunas Tequila officially launches in the state of California today.� The arrival to California is groundbreaking for the tequila brand.�California is the 13th state Dos Lunas is introducing the brand to, consistent with the company�s objective to expand to the entire United States by 2010.� In terms of consumption, California is the top player in the tequila category.� Dos Lunas has partnered with California-based Wine Warehouse for distribution in the state.� The launch to California falls in line with the brand�s completion of their flight, with the recent addition of Dos Lunas A?ejo.� Dos Lunas Spirits is made up of four ultra-premium and award-winning tequilas: Dos Lunas Silver, Dos Lunas Reposado, Dos Lunas A?ejo, and Dos Lunas Grand Reserve.� According to Wine & Spirits Daily, tequila continues to rise in popularity: "Tequila showed the most growth out of all the alcohol categories, with overall dollar sales rising 13.8% and volume up 10%. Sales of the ultra-premium tequila segment rose 33% in January.��

Dos Lunas Tequila produces a line of award-winning ultra-premium tequila made from 100% estate grown Blue Agave.� Headquartered in El Paso, TX, Dos Lunas Tequila is all-natural and chemical free.�
For more information, please visit www.doslunas.com or call 877.DE.AGAVE.

Contact:� Emily Thompson
Dos Lunas Spirits
915.533.2000
[email protected]