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News Releases, Articles and Press about Tequila

Page Three - News Releases, Articles and Press about Tequila from various sources including The Guadalajara Reporter, Condé Nast Traveler, Dallas Morning News, San Francisco Chronicle, Los Cabos Magazine, LosCabosGuide.com, Intake Weekly, and Travel and Leasure Magazine. TequilaSource.com

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Campari Buys 80 Percent of Cabo Wabo Tequila
Beverage World Publications Group - May 7, 2007
MILAN: Davide Campari-Milano SpA, the Italian beverage group, said that it has signed an agreement to buy an 80 percent stake in Cabo Wabo Tequila for $80 million usd.

Wild for Wabo: $80 million will lift Hagar's spirits
George Raine, Chronicle Staff Writer - Monday, May 7, 2007
(05-07) 17:25 PDT -- Sammy Hagar, a rock 'n' roll legend and Mill Valley Tequila entrepreneur, is selling an 80 percent interest in his Cabo Wabo Tequila to Gruppo Campari, the world's seventh-largest spirits company, for $80 million, the two sides said Monday.

Cabo Wabo - Sammy Hagar's Tequila Dreams - Article from Business Week - April 2007 - The former lead singer for Van Halen opened a bar in a tiny town in Mexico as a lark. Today, his Cabo Wabo Enterprises is a booming business.

AsomBroso Tequila Makes Impressive Showing At 2007 San Francisco World Spirits Competition - AsomBroso ™: A relatively new producer of fine tequila made an impressive showing at the 2007 San Francisco World Spirits Competition. AsomBroso’s Añejo Extra Aged Tequila and Silver Tequila were both awarded a Double Gold Medal. AsomBroso’s unique Reposado Tequila was awarded a Gold Medal. California (March 21, 2007).

Introducing Cabo Uno - Un PerfectoTequila by Cabo Wabo - One of the World’s Finest Ultra Premier Tequila Brands Adds to Its Family of Fine Tequilas What Many Are Considering the Best Tequila Ever Made. Already known as one of the world’s ultra premium Tequila brands, Cabo Wabo introduces a new and exclusive Tequila - Cabo Uno Añejo Reserva. Sammy Hagar, owner of Cabo Wabo, is proud to offer consumers this limited and unique Tequila. Cabo San Lucas, Mexico (March 11, 2007).

Dos Lunas Tequila Debuts in California
March 7, 2007 (El Paso, TX)  Look out wine country, Dos Lunas Tequila officially launches in the state of California today.  The arrival to California is groundbreaking for the tequila brand.

Tequilas Premium releases their newest and most exclusive extra añejo Tequila - Clase Azul Ultra - One of the most anticipated events in the world of tequila took place on February 26, 2007 at the Marquis Los Cabos Beach, Golf, Spa and Casitas Resort in Los Cabos. Luis Lozano and Arturo Lomelí, directors of Tequilas Premium launched one of the first extra añejo tequilas on the world market, Clase Azul Ultra, bringing about a considerable buzz among the tequila aficionados and collectors. Los Cabos, Mexico (March 1, 2007)

Marquis Los Cabos Resort awarded Mexico’s Distintivo T - Marquis Los Cabos Beach, Golf, Spa and Casitas Resort in Los Cabos, Mexico is the first establishment in the state of Baja California Sur to have been awarded the prestigious Distintivo T (Distinctive T) by the Tequila Regulating Council (Consejo Regulador del Tequila). Seven other Cabo San Lucas establishments received this award the next day. February 27, 2007 - Los Cabos, Mexico.

Tequila, by the Snifter - The newest category of tequilas can look in the mirror and see Cognac. Having spent time in French oak barrels, they aspire to be poured from crystal decanters into snifters. Article from Gente Magazine - By Florence Fabricant, Published: November 29, 2006

Big Shots - Condé Nast Traveler article by Joseph Ward - At the high end of the tequila market, they still do things the old-fashioned way. Joseph Ward pays a visit to Mexico's top producers and tastes pure gold. Source: Article from the November 2006 Issue of Condé Nast Traveler Magazine

On the Tequila Trail - Article from the November 2006 Issue of Travel and Leasure Magazine
In the volcanic hills of Jalisco, Mexico, a new generation of distillers is focusing attention once again on premium, artisanal tequila. Shane Mitchell investigates. Source: http://www.travelandleisure.com/articles/on-the-tequila-trail - October 19, 2006.

A new name in Tequila - San Francisco socialite provides the cash; Southern California woman, the image Their brand: Partida Tequila - Friday, September 15, 2006. Article by: Linda Murphy, Special to The Chronicle. Source: http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2006/09/15/WIGL8L1IQP1.DTL

Ay, caramba! Tequila firm aims for record with £120,000 bottle
By Jerome Taylor - Published: 22 July 2006
Despite a long and proud history as Mexico's national drink, tequila tends to be the favourite tipple of students knocking back shots of the potent liquor during a drunken night out.

Tequila region wins UNESCO designation - 15-Jul-06
Jalisco’s Agave Landscape, a 34,658-hectare zone stretching from the outskirts of Zapopan towards the Nayarit border, was declared a World Heritage Site by UNESCO on Wednesday. The zone includes the municipality of Tequila, where the fiery spirit of the same name originates, as well as the towns of Amatitan and El Arenal, the Tequila Volcano and the ruins at Guachimontones. Article continues.
Source: Guadalajara Reporter http://www.guadalajarareporter.com/

What a Difference a Decade Makes
By Maia Merrill - Source: Beverage Business - New Beverage Publication, Inc. - March 28, 2006
Ten years ago the average consumer’s tequila vocabulary consisted of Gold and 1800, salt or no salt. Margaritas came on the rocks or frozen and flavor choices were plain, strawberry and the occasional blue (somehow “blue” has come to signify a flavor). Times have certainly changed.

Tantalizing tequila
Nothing gold ever stays, but fine tequilas last longer if you sip them slowly like Scotch.
By Kimiko Martinez - kimiko.martinez@intakeweekly.com
You've licked it, slammed it, sucked it. But have you sipped it? According to Dennis Locke, liquor department sales manager at Kahn's Fine Wines in Carmel, tequila is our generation's Scotch. Adobo Grill, a new Northside Mexican eatery, even offers tequila flights and tequila dinners, moving the agave-made alcohol up to a level on par with wines. http://www.intakeweekly.com/articles/5/025117-5675-161.html

¡VIVA! Tequila - The Essence of Mexico
Los Cabos Magazine Tequila Article.
Issue #10 - January 2006 - by: Sabrina LearFor many years, México's fiery liquor was largely confined to margaritas and shooters at the bar. Today's fine tequilas are highly coveted by collectors worldwide—for both the smooth aromatic liquor and the handcrafted decorative bottle.

Charmless Tequila struggles to live up to 'Magic Town' label
Article from Guadalajara Reporter by David Agren 12 November 2005
Tourism officials in town, where the famed drink was born, are trying to attract more visitors to Tequila. Most tourists only visit for the day, viewing factories like La Alborada.

Tequila - A Bit of History - Article from Los Cabos Magazine - Issue #8 -
By Ryan Thomas - Released: October 15, 2002
No other liquid is surrounded by as many stories, myths, legends and lore as tequila and its sister beverage mezcal. As wine and whisky have taken their place in modernized western culture, so too has tequila. Once only a drink for bandidos and rancheros, tequila is as much at home in the fist of today’s business yuppie as a cup of Starbuck’s coffee.

Last Revision - 02 December 2009 - jat
News and Press Releases - Tequila - The Spirit of Mexico