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Every year the Cuervo family commissions a different Mexican artist to design the new collectible box for Jose Cuervo Reserva de la Familia.
The 2002 edition box was designed by Mexican artist Luis Zárate. He was born in Santa Catarina Cuanana, a little town in Tlaxiaco, Oazaca in 1951.
Contemporary design, complexity and color are ideas that converge to express the taste of Mexico through art.
The "Gifts of our Mexican Culture", expressed with fragments of the art of Luis Zárate, with elements of nature: grasshopperes, horses, birds and man.
Excerpts from the 2002 collection flyer from Jose Cuervo.
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