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Jose Cuervo Tequila

The number-one-selling Tequila in Mexico, the United States and throughout the world.

The first licensed manufacturer was a gentleman by the familiar name of José Antonio Cuervo. Sr. Cuervo received the rights to cultivate a parcel of land from the King of Spain in 1758, and the rest is history. However, tequila did not achieve its prominence until after 1821 when México attained independence, and Spanish products were more difficult to obtain.

By the middle of the 19th century Cuervo’s fields had more than three million agave plants. By 1880, Cuervo was annually selling 10,000 barrels of its tequila in Guadalajara alone. Today, Cuervo is the largest manufacturer of tequila, with a huge export market.

Jose Cuervo - If you are fluent in Tequila, but not Spanish, here’s a short language lesson — Jose Cuervo translated into English means “Joe Crow,” though translated into any language, Jose Cuervo means great Tequila. Jose Cuervo is the number-one-selling Tequila in Mexico, the United States and throughout the world.

old cart with agave hearts at the jose cuervo distillery in tequila, jalisco
Raw agave hearts (piñas) in front of adobe ovens at Mundo Cuervo, Tequila
Copper alambiques (stills) in the distillation area at Mundo Cuervo

Mundo Cuervo - Tequila Distillery Tours

Jose Antonio de Cuervo
In 1758, Jose Antonio Cuervo received a land grant from the King of Spain to grow the agave plant from which Tequila is derived. Then, in 1795, Jose Maria Guadalupe Cuervo, the father of Tequila, was granted an exclusive permit from Spain to produce mezcal wine from the town of Tequila. Today, Tequila still comes from the fertile volcanic soil of the land where Jose Cuervo first set up his business and the direct descendants of the Jose Cuervo family still make the world’s most popular Tequila.

Jose Cuervo Tequila
Tequila, Jalisco, Mexico


Last Revision - 23 April 2010 - jat
Jose Cuervo Tequila